Founders:

Turn your great technology into a great business

The Problem

Great Products Don’t Sell Themselves
Most technical founders underestimate how complex and mission critical early commercialization is. Without a clear understanding of your market, customer, and go-to-market strategy, you risk wasting years building something no one will buy.

  • Customer discovery feels slow, messy, and labor-intensive.

  • Enterprise sales are out of reach without the right relationships - and when big opportunities do arise they don’t take the solution seriously.

  • Founders get distracted from building in pursuit of dead-end, vanity sales metrics.

  • Investors pressure you to do more selling but they don’t have the time to truly understand where your customer engagement is breaking down and why.

The Solution:

You need a fractional commercial co-founder

We lead the uncomfortable but essential work of finding your first customers, shaping your go-to-market motion, and proving that people will pay for what you’ve built.

We help you:

  • Generate traction with your customers - both in terms of engagement and revenue

  • Lead customer discovery to pinpoint segments that pay

  • Translate your tech solution into clear business value propositions

  • Build early sales systems (from free users to enterprise deals)

  • Coach the founding team on pricing, positioning, and deal-making

  • Set the foundation for repeatable revenue growth that attracts investors

Offerings

Sales Consulting

Ongoing coaching & GTM guidance

3.5K–7K per month + commission

GTM Sprint

6–8 weeks to validate ICP, pricing, and sales motion

15K–33K one-time

Interim Commercial Co-Founder

6-month+ growth partnership with upside share

Custom engagement

About us

Magellan Ventures was founded to solve a simple problem: brilliant technical founders struggle when it comes to commercialization. We step in as the partner who translates innovation into traction.

Our founder, Steve Norman, has spent 15+ years helping companies grow from zero to significant traction milestones. His work spans finance, biotech, cybersecurity, infrastructure, and education - building businesses that have attracted grants, bootstrapped to millions in revenue, and raised successful venture rounds.

Track record:

  • ZeroTier (infrastructure) - founding head of sales, grew from <$50k ARR to >$1M+ ARR and Series A raise

  • PKC Security (cybersecurity) - co-founder, bootstrapped from $0 to $3M+ ARR

  • 2 OCV portfolio companies (infrastructure) - founding head of sales, grew run rate from <$10k to >$100k for each company in under 5 months

  • Bexion Pharma (biotech) - secured $3M+ in federal grants

  • KAI Partners (finance) - founding head of sales, sourced buyer for $300M+ acquisition of electric vehicle technology brand

  • Daybreak Asia (education nonprofit) - co-founder, benefitted 20,000 rural Chinese children over 7 years

Magellan Ventures exists to help founders cross the chasm from idea to successful business so their technology can change the world.

Contact Us